Archive for the ‘Uncategorized’ Category

Startup Boards–Part 3

Tuesday, February 26th, 2013

In this final part of our 3 part series on startup boards, we ask and answer 2 questions 1) How do CEOs annoy Directors?  2) How often do Board reviews happen? This chart is quite interesting. Majority of directors don’t seem to be in the loop as ...

New Twitter Handle

Saturday, February 2nd, 2013

We are now tweeting at @AtlasAcc. Our old handle was @AtlasStartups. Please follow the new handle.

Building Your Board

Sunday, May 2nd, 2010

Building your board is one of the few proactive steps you can take to build valuation that doesn’t necessarily directly involve your product or service (unlike sales or product development).  Investors will recognize your appreciation of oversight and will be influenced by these directors spending their valuable time for stock-based ...

Sales Expectations

Saturday, October 3rd, 2009

When we read business plans, we find that most entrepreneurs tell us how they’re going to scale to their mature size. The plans focus on the channel sales, the viral growth or some other aspect of sales that is highly scalable and compelling. But why do some startups get initial traction ...

Contract Tips for the Little Guy

Thursday, October 1st, 2009

So often, when we talk about the terms of an agreement that one of our portfolio company is negotiating, we hear advice that just isn’t helpful. There are plenty of unfavorable terms that startups must accept in their early agreements. It’s just the reality of being the smaller party with ...

The Nerd’s Prayer

Wednesday, May 13th, 2009

Yea, though I launch in the marketplace of the shadow of corporate behemoths, I will fear no market share for I am the most nimble motherfucker in my industry. I will neither fear their limitless marketing budgets nor their ginormous IT staffs. My financial model and my investor deck, they comfort me. Though the ...

Who’s a product guy? Sales? Marketing? Other?

Saturday, September 13th, 2008

Top ten mistakes 10.  Being a wuss about incremental gains and releases (Perfect is the enemy of good) 9.  Belief that you’re always going to be the CEO (Noam) Company stages 8.  Taking bad advice (Gary Ritner story) Have they done it before, are they truly credible Don’t ask me about your dev plan or choice ...

Your Pitch

Wednesday, September 3rd, 2008

First, let’s get one thing clear. You’re here to build and operate a business – not to build and deliver an investor pitch. Alas, the latter is a requirement unless you’re willing to tap that pile of gold doubloons in your basement to get your company off the ground. At ...

Freemium Vs. Premium

Sunday, August 3rd, 2008

If you’re launching a web service for consumers, you have an important decision to make: how will you take your web application to market? You have a pricing decision to make and trying to grow your user base by selling at list price probably won’t work. Most successful launches involved ...

Sales Commission Plans – It Doesn’t End with the Percentage

Tuesday, July 1st, 2008

We’ve dealt with many commission plans. Some we inherited, some we wrote. And we’ve faced the unpleasant task of disputes related to them. First-time drafters of commission plans don’t realize that a plan only starts with the commission percentage – there’s much more. Commissionable Sales – It may be obvious, but ...