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Business Planning
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Business Plan
Financial Plan
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Finance
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Funding Strategy and Support
Finance and Accounting Support
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Human Resources
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Executive Recruiting
HR Admin
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Operations
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Legal Coordination
Executive Coaching
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Sales and Marketing
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Product Marketing
Market Research and Analysis
Market Validation
Outbound Marketing Services
Sales Strategy
Pricing Strategy
Partner Strategy/ Business Development
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Technical Services
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Product and Program Management
Product Development
Software Quality Assurance
Technical Operations
Internal IT
Technical Sales
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Our Services
Sales and Marketing
PRODUCT MARKETING:
As a small company launching a first product to market there can be challenges that come with a lack of resources, processes and support that larger organizations often take for granted. However, positioning a solution into the market, identifying customers' needs, and planning for competition are essential for success for any new start up. Atlas helps address these challenges by:
- Gathering and organizing the information necessary to define an emerging market landscape and product strategy.
- Providing clients with a step-by-step process for managing the delivery of a product, coordinating customer/market requirements, product roadmap, customer betas, product marketing, and delivery to market.
- Assisting in the management of the delivery cycle, working with engineering, and providing templates for marketing and product requirement documents, release plans, feature lists, and datasheets.
- Directing market requirement gathering, and collateral development, and
- Position the product for market acceptance, partner adoption and, of course, revenue.
MARKET RESEARCH & ANALYSIS:
Prior to committing to a product strategy and marketing plan, all new efforts need to be preceded by a deep understanding of market opportunities and challenges. Atlas researches the number and size of opportunities, target customers, competitors, what prices the market will bear, competing or infringing technologies, and realistically compares our findings to our clients' strengths and weaknesses. This process provides essenetial information for effective product positioning, market acceptance and a credible perspective to assist in funding.
MARKET VALDATION:
Atlas Accelerator can create and staff a targeted go-to-market program, including marketing materials, sales resources, prospecting and deal negotiation to help entrepreneurs determine pricing, distribution channels and value proposition. During the market validation period, Atlas provides real time feedback from the target customers. At the close of the project Atlas provides a comprehensive report detailing customer reactions and objections, and whenpossible and will document a repeatable sales process, from prospecting to close.
OUTBOUND MARKETING SERVICES:
Atlas develops detailed go-to-market plans, budgets, and estimates and tracks yield on marketing investments (number of acquired customers and revenue generated based on dollars investments). Atlas delivers a full range of programs and skills for product and company launches: public relations; analyst relations; reviewers; speaking events; awards; collateral development; website or flash demo development; video testimonials; and web search optimization.
- Public relations - Atlas provides strategy and outreach for media relations, from online publications, to local and trade media to national business press.
- Online Visibility - Atlas provides writing and advocacy services to increase visibility through social media, blogs and other online communities.
- SEO/SEM - Atlas provides both organic search optimization services (copywriting and backlink building) and pay per click (PPC) advertising management. With over $1 Million in annual PPC budgets currently under management, Atlas employees can provide deep expertise in optimizing online advertising spending.
- Events Management - Atlas can plan and manage a range of events, from sales seminars and trade show exhibits to awards dinners and customer outreach events.
SALES STRATEGY:
Our clients' target market and their products will, at times, warrant very different strategies and structures. Strategizing which channels to develop, prioritizing target markets, identifying strategic partners and, if necessary, defining a consultative sales process, complete with tools necessary to move forward in each stage of the sales cycle, are key strengths that Atlas offers. Having worked with consumer sales and enterprise sales teams, we will coordinate the knowledge from customer requirements gathering, product marketing, market research and the outbound marketing to develop a well-rounded sales program and sales operation process for execution, forecast and measurement.
PRICING STRATEGY:
For new companies, where and how to monetize their innovative products and services can sometimes be a challenge. As a team, Atlas brings the experience of having managed complex pricing programs and built numerous financial models. We work interactively across the development of the business plan, financial modeling, sales strategy, product roadmap and product marketing to determine pricing methodology that will maximize monetization of offerings and appeal to investors.
PARTNER STRATEGY/ BUSINESS DEVELOPMENT
Strategic channel partners, go-to-market collaborative partners, content partners and supplier partners help validate emerging growth companies, their products and services. Atlas works with clients in conjunction with sales, and product marketing to target the right companies, establish relationships and build a substantial ecosystem of partners that will grow their business and maximize market awareness.
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